Create test stations in sporting goods stores that mimic outdoor terrain like mud, rocks, and leaves for runners to test the superior traction of Inov-8 running shoes.
A social campaign will include funny Vines of people slipping and falling while running. They will include at least one person who doesn't fall, showing the unbeatable grip of Inov-8s
This campaign won a Silver award in the 2016 Graphis New Talent Competition.
Inov-8 is a brand that's relatively unknown except among the most hardcore runners. It's superior technology and design helps runners maintain maximum grip and control and is considered one of the elite pieces of footwear among those who know the brand. The task then became, how can we prove to those who know nothing about Inov-8 that the shoe has the best grip out of any other piece of footwear? The answer was velcro.
This is a conceptual campaign and was not produced.