Place our “honest” products next to big name brands on store shelves across the United States and film people’s reactions.
Fair Trade is an organization that prides themselves on giving workers in third world countries compensation for the work they do. The problem is too many consumers don't know about the awful conditions workers suffer through in order to bring them their everyday commodities. To illustrate this problem, we decided to create our own brands that show the awful conditions third world workers must suffer through.
This is a conceptual campaign and was not produced.